JACK DRAPER
AXEL ARIGATO
TALENT: @jackdraper
CREATIVE DIRECTOR: @jenswerner
HEAD CREATIVE & DESIGN OPERATIONS: @nicolelesurf
ART DIRECTOR: @ellenegan
PRODUCER: @laurabungey
GRAPHIC DESIGNER: @gemmahockaday
PHOTOGRAPHER: @dougalmacarthur
1ST ASSISTANT: @annajebnoun
2ND ASSISTANT: @alfiecastang
DIGI OP: @alysmorrison
SOCIAL CAPTURE: @minori.jpg
SET ASSISTANT: @mariashrigley @lizzygilbert
SET ASSISTANT: @estherdillner
BUILDER: @georgebull
BUILDER: @malogreen
HMUA: @lucypearson
AXEL ARIGATO AND JACK DRAPER COME TOGETHER FOR A NEW COLLABORATION THAT BRINGS TOGETHER SPORT, DESIGN AND CONTEMPORARY CULTURE. DEVELOPED CLOSELY WITH DRAPER THROUGHOUT THE CREATIVE PROCESS, THE COLLECTION EXPLORES THE ENERGY OF THREE CITIES — PARIS, LONDON AND NEW YORK.
THE CAMPAIGN CAPTURES THIS DUALITY THROUGH A VISUAL LANGUAGE THAT FEELS CLEAN, GRAPHIC AND CONTEMPORARY, ALLOWING THE SHOES, CLOTHING AND DRAPER’S PRESENCE TO SIT AT THE CENTRE OF THE IMAGERY. THE PROJECT FORMS PART OF A WIDER SHIFT IN THE WAY TENNIS, FASHION AND CULTURE CONTINUE TO INTERSECT. RATHER THAN TREATING SPORT AND STYLE AS SEPARATE WORLDS, THE COLLECTION USES THE CITIES, PEOPLE AND ATMOSPHERES SURROUNDING THE GRAND SLAMS AS A STARTING POINT FOR SOMETHING MORE CULTURAL.
SHOT AT YOU. STUDIO, THE SPACE PROVIDED A CONTROLLED, MINIMAL BACKDROP FOR THE CAMPAIGN, ALLOWING THE VISUAL IDENTITY OF THE COLLECTION TO REMAIN THE FOCUS. THE SCALE AND FLEXIBILITY OF THE STUDIO CREATED A CLEAN CANVAS FOR THE TEAM TO BUILD THE IMAGERY AROUND DRAPER AND THE COLLECTION.