PHOTOGRAPHER: PASCAL GAMBARTE @PASCALGAMBARTE⁠

CREATIVE DIRECTOR: MARTINE ROSE @MARTINE_ROSE⁠

ART DIRECTOR & STYLIST: TAMARA ROTHSTEIN @TAMARAROTHSTEIN1⁠

HAIR: TASOS CONSTANTINOU @TASOSHAIR⁠

MAKE UP: MARINA BELFON-ROSE @MARINABELFONROSE⁠

SET: POLLY PHILP @POLLY_SETDESIGN⁠

STUDIO: YOU STUDIO @YOU.STUDIOLONDON

CASTING: ISABEL BUSH @ISABELBUSH_⁠

PR: AGENCY ELEVEN @AGENCYELEVEN⁠

MARTINE ROSE AW26

LOOK BOOK SHOT AT YOU.STUDIO — STUDIO 03

USED AS A NEUTRAL YET CHARACTERFUL BACKDROP, THE STUDIO SETTING STRIPS THE IMAGERY BACK TO ITS ESSENTIALS — SILHOUETTE, PROPORTION, TEXTURE AND ATTITUDE — ALIGNING PERFECTLY WITH THE CONCEPTUAL CLARITY OF MARTINE ROSE’S AW26 VISION.

STUDIO 3 IS ONE OF THE LARGEST AND MOST VERSATILE PHOTOGRAPHY SPACES. FOR THE MARTINE ROSE AW26 LOOKBOOK, THE STUDIO’S SCALE AND CLEAN ARCHITECTURE ALLOWED THE CREATIVE TEAM TO WORK FLUIDLY WHILE MAINTAINING FOCUS ON THE GARMENTS THEMSELVES.

THE STUDIO’S OPEN LAYOUT AND CONTROLLED LIGHTING CONDITIONS MADE IT POSSIBLE TO CAPTURE THE EXAGGERATED PROPORTIONS AND LAYERED STYLING CENTRAL TO THE COLLECTION — FROM PADDED SHOULDERS AND ELONGATED COATS TO INTRICATE SURFACE DETAILS AND UNCONVENTIONAL FABRIC PAIRINGS. WITH MINIMAL ENVIRONMENTAL DISTRACTION, STUDIO 3 FUNCTIONED AS A BLANK CANVAS, LETTING THE CLOTHES DICTATE THE VISUAL NARRATIVE.

AW26 SEES MARTINE ROSE DRAWING INSPIRATION FROM TUDOR-ERA DRESS AND THE FIGURE OF HENRY VIII, TRANSLATING HISTORICAL OPULENCE INTO CONTEMPORARY SILHOUETTES. REGAL REFERENCES — FUR TRIMS, BROAD SHOULDERS, STRUCTURED VOLUMES — ARE OFFSET BY EVERYDAY GARMENTS AND SPORTSWEAR CUES, CREATING TENSION BETWEEN ARISTOCRACY AND STREET CULTURE.

RATHER THAN LITERAL COSTUME, THE COLLECTION FEELS INSTINCTIVE AND LIVED-IN. HISTORIC REFERENCES ARE DISRUPTED BY EVERYDAY GARMENTS: HOODED COATS, ATHLETIC SHORTS, DENIM, KNITWEAR AND SWEATS, BLURRING LINES BETWEEN ARISTOCRATIC EXCESS AND STREET-LEVEL REALISM.

THIS CAMPAIGN WAS SHOT IN STUDIO 3 AT YOU.STUDIO. EXPLORE HOW OUR STUDIO SPACES CAN ELEVATE YOUR NEXT PROJECT HERE.

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THE SPACE BEFORE THE SPACE

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BEHIND THE SCENES OF THE YOU.STUDIO CAMPAIGN