ART OF FOOTBALL
2 BROTHERS,DIE HARD FORREST FANS,ONE BURGER VAN AND A DREAM TO GIVE THE FOOTBALL FANS THE MERCHINDISE THEY DESRVE.
DIRECTOR AND PHOTOGRAPHER-@georgemorrisss_
DOP-@harveydaviesdop
CREATIVE TEAM-@farai.studio & @joshmjwalker
PRODUCTION-@art_of
PRODUCTION DESIGN-@murdohepburn
ART DEPARTMENT-@betterpetrabetter
DIGI/GAFFER-@kenliw
PHOTO ASSIST-@sgpphoto
STYLING-@rosiejskyes & @hannahgrantttt
MODELS-@miki_davis @Michael_mane @rotriplex @patch_st
HAIR & MAKEUP-@louiselerego & @Ellie_tobin
EDITOR-@georgemorrissss_
GRADE-@okaystudio & @frayedtee
SPECIAL THANKS-@joelhoneywell & @vmi.tv
THE ART OF FOOTBALL HAS BEEN LIVING THE DREAM BY MAKING USE OF ART AS A MEANS OF HIGHLIGHTING HUMANITY’S DEEP-SEATED LOVING PASSION FOR FOOTBALL, A SPORT WHICH LIES AT THE CENTER OF SOME OF THE GREATEST AND ICONIC CULTURAL MILESTONES THE WORLD HAS SEEN. AS A FAN-ORIENTED CULTURE, IT IS FIRM IN THE KNOWLEDGE THAT THERE ARE FEW THINGS IN THIS WORLD CAPABLE OF BRINGING PEOPLE TOGETHER THE WAY THAT FOOTBALL CAN BRING PEOPLE FROM ALL OVER THE WORLD INTO A SINGLE PLACE TO EXPERIENCE LIFE-CHANGING INSTANTS TOGETHER. DRIVEN BY THE LOVE OF THE GAME AND PASSION, THE TEAM ARE CREATING HIGH QUALITY AND UNIQUE MERCHANDISE THAT SUPPORTERS TRULY DESERVE AND CLOTHING THEY CAN WEAR PROUDLY AS A RELFECTION OF THEIR PASSION AND IDENTITY.
THE BRAND MAKES SURE TO TAP INTO THOSE EVENTS THAT ARE AN INTEGRAL PART OF THE FANS’ TOTAL EXPERIENCE AND THE ENTIRE CULTURE SURROUNDING THE FAN BASE FROM ACROSS THE NATION. THEY WANT TO CELEBRATE THEM, WHETHER LARGE OR SMALL, BECAUSE THEY KNOW THAT IT IS WHAT MAKES THE SPORT SO EXCEPTIONAL AND SO IMPORTANT TO FANS ALL AROUND THE WORLD.
THE TEAM AT ART OF HAVE MADE THE “KICK ABOUT” CAMPAIGN SHOOT TO BRING OUT THE PLAYFUL AND JOYOUS ASPECTS OF THE GAME AND THE SIGNIFICANCE THAT IT HAS FOR THE FANS AS THEY CREATE THE CULTURE AND MAINTAIN FAITH IN THEIR CLUB.
THE CREATIVE TEAM EXECUTED THEIR IDEA VIA THE CREATION OF A CUSTOMIZED FOOTBALL FIELD WITHIN STUDIO 1, PROVIDING A MEANS FOR EXACTLY CONTROLLED SCALE, RATIO, AND TEXTURE OF THE FIELD ITSELF. HIGH QUALITY OF WORKMENSHIP AND FABRICATION ARE THE KEYS TO EVERYTHING IN THIS SHOOT, SUPPORTING THE AUTHENTICITY OF THE WHOLE PROJECT, BEING A TRIBUTE TO "FIVE-A-SIDE HEROES" AND A TRUE REFLECTION OF THE RUGGED UGLINESS OF SUNDAY LEAGUE FOOTBALL. MINIMAL ADDITIONS, SUCH AS THE TEXTURAL PATTERNS, UNGROOMED GRASS, AND SOFT COLOURS, HELP ACHIEVE A NATURAL LOOK WITHOUT DOMINATING THE GARMENTS.
THE ABILITY OF STUDIO 1 TO HOUSE COMPLEX SETS AND EXECUTE ALL DIRECTIONS INTO A FINAL SETTING IS A FUNDAMENTAL PART OF THE WHOLE IDEA.
