LEWIS HAMILTON FOR ANOTHER MAN CHINA
WHERE INTENTION GUIDES, THE JOURNEY FOLLOWS.
FOR THE SEVEN-TIME WORLD CHAMPION, SPEED, PROGRESS AND PURPOSE TRANSCEND THE RACETRACK. IN A LIFE SHAPED BY ENDLESS DEPARTURES AND RETURNS, HE EMBODIES THE SPIRIT OF RIMOWA’S DECLARATION.
PHOTOGRAPHER/ART DIRECTION:@campbelladdy @newschoolrepresents STYLIST:@ericjmcneal CREATIVE DIRECTION:@miashen GROOMER:@yukofredriksson SET DESIGNER:@ibbynjoya @newschoolrepresents DIGI:@kerimcangoren PHOTO ASSISTANT:@bluesuncalls,@George_huttonn,@samuelcgurung STYLING ASSISTANT: BENJAMIN CARNALL, PLUM LIU SET ASSISTANT: LEWIS MCVEY, LING ZHANG, MAGALIE BOMMER, ADAM HOUSTON SMYTH PRODUCTION:@faragoprojects PRODUCER: EMMA COLLERY PRODUCTION ASSISTANT: CHYLLE DIGNADICE RETOUCHING:@crossposts.ltd
the latest cover of Another Man China Issue 17 in partnership with Rimowa. the cover illustrates his story of self-discovery, transformation and the creation of a legacy that goes beyond Formula 1 racing. Having been a seven-time world champion, Lewis Hamilton continues to break boundaries as a high-performance sportsman through the combination of competitiveness and individuality, including culture and social influence. It has never ceased to amaze how he has managed to excel on track while challenging norms outside of it. Hamilton uses his platform to bring about discussions that touch upon issues such as representation, sustainability and artistic creativity. In this particular cover, Hamilton shares his story of growth and struggles with the demands of fame and how he looks forward to doing things other than racing, from modelling and acting to charity work.
Launched in 2024, ANOTHEr man china is one of the leading LUXURY MEN'S fashion and lifestyle publications. The MAGAZINE'S distinctive point of view captures movements in luxury fashion, ushers in the next generation of talent and champions contemporary task makers who define the UNFOLDing zeitgeist. Created through the partnership between dazed media and huasheng media, this multi-platform edition directed by THE ceo and group editorial director feng chuxuan, with tian zhiwei as editor-in-chief and designer mia shen as fashion director, producing ten print issues a year, while also curating an impressive calendar of events ANNUALLY. THE SHANGHAI-BASED team are reentless.
THE feature focuses on intention in motion, exploring HAMILTON'S evolution and his life beyond racing.Studio 2 was where the shoot took place, making the most of our studio being designed FOR SEAMLESS PRODUCTION, PREMIUM CLIENT COMFORT and BLACKOUT OPTIONS. they made sure to get the right set design to really bring the shoot to life. The Minimalist fashion editorial and conceptual portrait series features a striking red backdrop creating a high contrast environment, with lewis hamilton posed around rimowa luggage signifying a theme of journey and REFLECTION. the shoot is a perfect example of blending luxury fashion with the theme of travel and sport, while featuring a minimalist aesthetic to frame a story about his identity.
