EE72
PHOTOGRAPHY-ALEC MAXWELL-@KLOSS_FILMS
STYLING-ENIOLA DARE-@ENIED
HAIR-DAVID HARBOROW-@DAVIDHARBOROW
MAKEUP-LAURA DOMINIQUE-@LAURADOMINI2
NAILS-MICHELLE CLASS-@MICHELLECLASSNAILS
CASTING-PIERGIORGIO DEL MORO-@PIERGIORGIO
PRODUCTION-TOMASINA LEBUS-PRICE AND TOM HARDERN-@TOMALEBUS AND @TOMHRDN
DIGITECH-ALJAŽ HABJAN-@ALIJAZHABJAN
STYLING ASSISTANT-JUSTINE DOMEJEAN-@LAFILLEDUDJ
HAIR ASSISTANT-TOM ARNETT-@TOMARNETT
CASTING ASSISTANT-JULIUN WILLIAMS-@JULIAN.WILLIAMS_
PRODUCTION ASSISTANT-ELISE SMALL-@ELISESMALL
LIGHTING TECH-LUKE REGAN
LIGHTING ASSISTANT-MATT DAVIES
RETOUCH SIMON INGS AT COCOON CREATIVES
MEET THE DESIGNERS SHAPING FASHION’S FUTURE
STUDIO 01 HAS BEEN SET AS A RAW YET UNIQUE BACKDROP, SIMPLIFYING THE IMAGERY TO ITS CORE ELEMENTS.
THE EE72 FASHION CRITICS IMMERSE IN THE SEASONS’ WINNING DEBUTS. SHOWCASING THE GARMENTS TO CELEBRATE THE CREATIVITY OF SOME OF THE BIGGEST FASHION HOUSES. IMPLEMENTATION OF A CLEAN ARCHITECTURE FOSTERED AN AGILE AND FLUID ENVIRONMENT FOR THE CREATIVE TEAM TO HONOUR THE SPRING/SUMMER 26 PIECES
THE STUDIO’S OPEN LAYOUT AND USE FOR NATURAL DAYLIGHT AND BLACKOUT OPTIONS MADE IT POSSIBLE TO CAPTURE THE ISSUE’S STYLING CENTRAL TO THE COLLECTION — FROM BALENCIAGA’S DRAMATIC OVERSIZED SHORTS AND CHANELS BROADCLOTH SUITS TO COMPLEX SURFACE DETAILS AND FABRIC PAIRINGS. WITH MINIMAL ENVIRONMENTAL DISTRACTION, STUDIO 1 DELIVERS THE BEST IN-CLASS FEEL TO COMPLEMENT THE LUXURIOUS GARMENTS.
EE72 FOCUSES ON THE NEW CREATIVE DIRECTORS AND YOUNG DESIGNERS NAVIGATING THE SPRING/SUMMER 26 COLLECTIONS, WHILE HIGHLIGHTING THEIR BLEND OF INFORMATION AGE, INNOVATIVE DESIGNS AND HIGH-STAKES DEBUTS.
THE PIECE GOES INTO DEPTH ON WHO IS BEHIND THE COLLECTIONS AND WHAT THEY WANT TO CREATE WITHIN EACH FASHION HOUSE. THEY DIVE INTO THE EXTREME HIGH-PRESSURE BRAND REBOOTS AND WHILE BALANCING THE BRAND’S HERITAGE AND INNOVATION.
THEY TALK ABOUT HOW THE RESULT IS COLLECTIONS THAT ARE NOT ONLY ABOUT FASHION BUT ALSO ABOUT THE POINT OF VIEW REDEFINED AUTHORSHIP FOR A TIME OF INSTANT EXPOSURE AND CONSTANT PRESSURE. THESE DESIGNERS ARE NOT JUST SHOWING OFF THEIR COLLECTIONS, THEY’RE MAKING UP STORIES, BALANCING OLD RULES OF THEIR HOUSES WITH THE NEEDS OF A DIGITAL FIRST GENERATION THAT WANTS TO FIND THE TRUTH IN NEW IDEAS. THE CREATIVE DIRECTORS FEEL LIKE THEY HAVE TO PUSH THE LIMITS OF THEIR HOUSES’ IDENTITIES FOR THEIR DEBUTS WITHOUT LOSING TOUCH WITH THEIR BRAND’S CORE VALUES. IN DOING SO, IT FEELS LIKE A NEW LANGUAGE OF FASHION HAS BEEN CREATED.
