JOSEPH SS26
JOSEPH HIGH SUMMER 2026 COLLECTION EXPANDS ON THE CREATIVE DIRECTOR, MARIO ARENAS'S LOVE FOR MOROCCO. AS THE CREATIVE FIRE HEATS UP, THEY SHIFT FROM MARRAKECH TO ESSAOUIRA.THE RELAXED AND ARTISTIC CITY OF AFRICA.
CREATIVE DIRECTION-@MARIOJARENA
CREATIVE-@BENKELWAYSTUDIO
Makeup-@beccawordingham
hair-@davidharborow
set design-@tilly_power33
casting-@piotrchamiercasting
production-@360_pm
AGENCY-@MAWORLDGROUP
THE USE OF STUDIO 3 HELPS BRING CELEBRATION TO THE JOSEPHS COASTAL COLLECTION. the feeling OF THE ORGANIC AND NATURAL look to THE STUDIO, MAKES THE COLLECTION NEUTRAL COLOUR PALLET TAKE CENTRE STAGE TO REALLY BRING THAT COASTAL HEAVEN FEEL TO THE IMAGERY, PROMOTING THE COLLECTION’S LATEST PIECES.
WITH THE LONG and mundane days joseph had in mind, they knew they wanted to create a sense of ALLEVIATION and lightness with their lightweight textiles and ethereal SILHOUETTES that would go PERFECTLY with the heat in essaouira.
studio 3’s NATURAL BACK DROP COMPLIMENTS AND CAPTURES THE NATURAL RAFFIA, SILK AND COTTON WITHIN THEIR LAYERED DRESSES, RELAXED SUITING AND STRIPE CO-ORDINATING PIECES, BRINGING THE COLLECTION THE REAL HOLIDAY FEEL.