NOTION MAGAZINE - EARL SWEATSHIRT
EARL SWEATSHIRT HAS SPENT THE LAST DECADE REVAMPING HIP HOP UNDER HIS OWN SEAM. NOTIONS CAPTURE THIS WITH THE TRANSFORMATION OF STUDIO 1 BY CREATING THE STUDIO INTO HIS OWN CULTURAL SET UP.
CREATIVE DIRECTOR @tj.saw1
ARTIST @teoni
PHOTOGRAPHY @elliothensford
PRODUCTION COMPANY @marvellouslastnight
EXECUTIVE PRODUCER @maxalan.
CREATIVE PRODUCER @tj.saw1
PRODUCTION ASSISTANT @diazaliyahhh
NOTION PRINT AND SPECIAL PROJECTS DIRECTOR @kittyrobson
NOTION SENIOR CREATIVE PRODUCER @olivialicew
NOTION VIDEOGRAPHER @ebengoode
NOTION GRAPHIC DESIGNER @livi.av
NOTION PRODUCTION ASSISTANT @hannahkourdache
SET DESIGNER @marssss_x
SET ASSISTANT @rachel_ifediora @sam_ue1315 @kitjone_s
LIGHTING TECHNICIAN @geornden lighting
ASSISTANT @jivan.west
VIDEOGRAPHER @facevalue___
GAFFER (VIDEO) @manuel.suarz
VIDEO EDITOR @ebengoode
STYLIST @ellie_r1
GROOMER @biancasimons WITH @forwardartis teoni
ASSISTANT @dylanconnorw teoni
ASSISTANT @judasssssssssssssss
BTS @kendra.ui
RETOUCH @hilucyb
POST PROD @econe_lab
POST PROD @dc_handprintz
THE CREATIVE TEAM TRANSFORMED AND CENTRED STUDIO 1 AROUND EARL’S COMMUNITY-DRIVEN CREATION, RAW EXPRESSION AND RETURNING TO WHERE IT ALL BEGAN.
STUDIO 1 IS MOSTLY KNOWN FOR THE SEAMLESS AND HIGH-END PRODUCTION WHICH COMES TO LIFE IN THIS SHOOT, WHILE BEING FOCUSED ON HIGHLIGHTING EARL’S ROLE AS AN “ARCHITECT OF AESTHETIC” RATHER THAN JUST A PERFORMER, WHICH SHOWS THE INTENTION BEHIND EVERY LITTLE DETAIL.
THE NEWEST ISSUE FEATURES EARL SWEATSHIRT AS THE COVER STAR AHEAD OF HIM HEADLINING NOTIONS SXSW LONDON STAGE AND TO DIVE INTO HIS RECENT ENDEAVORS. IN VOL 4 OF NOTION, EARL REFLECTS ON HIS TIME PARTNERING UP WITH MIKE AND SURF GANG, THEY TAKE A TRIP BACK IN TIME TO EARL’S EARLY CAREER TO WHEN HE WAS WORKING IN ODD FUTURE TO HIS CAREER NOW AS A SOLO, INFLUENCIAL ARTISIT IN HIP HOP CULTURE WHO OPPORATES ON HIS OWN TERMS. HE ALSO GOES INTO DETAIL ABOUT THE RELATIONSHIPS THAT SHAPED HIS MUSIC CAREER SO FAR AND HOW CONNECTIONS, RESPECT AND DETERMINED INSPIRING ARTISITS ARE ALWAYS AT THE HEART AND SOUL OF EVERYTHING HE DOES.
THE ISSUE INCLUDES TWO SPECIAL LIMITED EDITION, COLLECTABLE COVERS, ONE BEING AN EXCLUSIVE PHOTOSHOOT AND THE OTHER BEING A PAINTED PORTRAIT OF EARL BY @_TEONI.
EARL DOES NOT TRY TO MAKE HIMSELF A LONE WOLF. INSTEAD, HE FOCUSES ON BEING CLOSE TO IDEAS, PEERS AND THE CRAFT AND CREATIVITY ITSELF. HIS PHILOSOPHY IS SIMPLE BUT HARD TO FOLLOW: STAY CLOSE TO WHAT INTERESTS YOU AND KEEP WORKING. THIS WAY OF THINKING HAS KEPT HIM BOTH POWERFUL AND UNPREDICTABLE, AS HE MOVES THROUGH HIP-HOP WITHOUT EVER FOLLOWING ITS RULES. THE ARTIST VOL.4 DOES NOT TRY TO PUT EARL SWEATSHIRT IN A BOX. IT SHOWS HIM IN ACTION, THINKING, WORKING WITH OTHERS AND STILL PUSHING THE LIMITS OF WHAT RAP IS AND CAN BE.